Shine a light on any challenged pharmaceutical product or therapeutic area and you'll likely gain some insight into companies' past, present and future strategies in the increasingly critical area of lifecycle management. Very often, the more difficult the challenge, the more interesting the approaches taken to tackle it.
Lessons in Lifecycle Management is our new quick-reference collection of 50 drug case studies from the recent history of some of the world's leading pharma companies. This is not an encyclopaedia of every lifecycle strategy, but an attempt to generate timely intelligence on the planning and nurturing of product lifecycles.
These lessons take an analytical viewpoint: some orthodox, others less so. We hope they are of use in your deliberations, conversations or machinations to deliver the most value to your own customers, companies and shareholders.... Read more