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Advertising authority rules in favour of Pfizer over counterfeit medicines advert
22 April 2009
Harriet Marshall-Arnold

The UK Advertising Standards Authority (ASA) today ruled that Pfizer's counterfeit medicines advert, which uses striking imagery of a man coughing-up a dead rat, does not breach advertising codes.
The ASA began investigating the advert, which warns patients of the risks of obtaining medicines...



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